Business Blogs: If You Build It, They Will Come…Right?
This insight comes to us courtesy of Freshwater’s resident social media guru, Alexis Kremer of Dashing Media Management.
One of the biggest problems we see with companies is their lack of social media engagement. They have libraries full of amazing resources but once they post them they don't actively DO anything to spread the word. So what's the point?
In the words of Katrina Kibben, Founder & CEO of Three Ears Media, "Posting and not engaging is like going outside and yelling something." You aren't going to attract much with that approach. It's like the 'post and pray' technique you've probably heard of. Or our previous analogy about throwing a baseball into an empty field. What's the point if no one is there to catch it?
That's basically what happens when you have resources you aren't sharing. Getting people to engage with your content won't happen if you just post it to your site and hope for the best. There are several factors to consider like images, SEO, keywords, tags, snippets and meta descriptions. Then there comes social media. You need variety. You need strategy.
A few things to consider when developing your social media strategy:
How often are you posting once the content is published?
How many variations of posts are you going to create to make it stand out across all of your platforms?
What hashtags have you researched?
Did you make several graphics to accompany the posts or are you relying on preview images and gifs?
Did you tell your employees about the content so they could share it and help them with their own strategy for sharing?
If you're not sure about your strategy let us know. We offer 1 on 1 coaching to help you figure it out. If you're not into coaching and would rather we just build it out for you - we can do that too. The goal is to make social media simple so you can grow your audience and attract clients. Don't just go outside and yell.
Want to talk to us about social media management? Reach out here!