Fractional CMO Services
Executive marketing leadership without the expense of a full-time CMO.
What is a fractional CMO?
A fractional CMO performs the same functions as a traditional (full-time) CMO, but is only utilized by their client companies part-time. Although specific tasks vary depending on the needs of the business, typical responsibilities include the development and execution of the company’s marketing strategy and budget, market research, lead generation, communications, public relations, digital marketing, content marketing, and marketing analytics.
Why hire Freshwater as your fractional CMO?
With more than 15 years of B2B marketing expertise, we offer small- to mid-sized businesses the marketing horsepower of the big boys - without the headcount.
Who uses fractional CMOs?
Start-ups and small businesses, as well as larger high-growth businesses, and companies undergoing transformations often use fractional CMOs, allowing them to benefit from executive-level expertise without the expense or headcount.
