Quiz: How well do you know your target market?

Your target market is the group of customers to whom you want to sell your product or service. In order for your marketing efforts to be effective, you need a detailed understanding of your target market.

Take this 2-minute quiz to find out if you’ve got all the information you need about your potential customers, or if there’s more work to do.

Do you know…

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...the industry or industries of your target market?

Correct! Wrong!

...the approximate annual revenue of the companies in your target market?

Correct! Wrong!

...the geographic area in which your target market operates?

Correct! Wrong!

...the size of the opportunity (in units, revenue, etc.) within your target market?

Correct! Wrong!

...approximately how many companies are in your target market?

Correct! Wrong!

...which of your products or services best meets the needs of each segment of the market?

Correct! Wrong!

...the job titles of the decision makers and influencers in this market?

Correct! Wrong!

...the industries and company sizes of your customers' customers?

Correct! Wrong!

...how your target customers' demand for your products and services varies throughout the year?

Correct! Wrong!

...how your product or service impacts your target customers' financially - which budget pays for it and which department(s) reap the benefits?

Correct! Wrong!

How well do you know your target market
Needs work
Additional market research should be conducted in order to deepen your understanding of your target market.
Almost complete
Your target market definition lacks a few critical details needed for an effective marketing strategy. Interviews with a few of your best customers should help fill in the gaps.
Excellent!
You have a clear and detailed picture of your target market. Keep your marketing laser-focused by reviewing these definitions annually and adjusting for any changes in the market.

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