Results-driven marketing

without the headcount.

Freshwater Marketing offers outsourced CMO support for small- to mid-sized B2B businesses. After 15+ years marketing both publicly-traded and private equity-owned companies with thin EBITDA margins, we know every dollar of SG&A has to earn its keep.

We also know you don’t need a huge marketing department and scores of agencies to grow. You need marketing support focused on the bottom line as much as the top line, the ability to move fast and adapt even faster, and the skills to do a lot with a little. 

Let us put our marketing expertise to work for you today.

Whether yours is a solution sell or transactional, we make sure you’re targeting the right customers, at the right time, with the right message, through the right channels.

B2B companies with strong brands generate an average of 20% higher operating profit (EBIT) margin than firms with weak brands (Source: McKinsey). We’ll help you craft and implement a solid brand strategy that gets results. 

Whether you need to better understand current or potential markets, gather feedback from your customers, or substantiate marketing claims, our market research experience puts the power of data in your hands.

From websites to press releases, white papers to videos, the job of your content is to position your company as a trusted, credible solutions provider. With over 15 years experience producing and managing B2B communications, we’ll put content to work for you. 

Most growth-phase B2B businesses are too busy dealing with daily fire drills to spend time developing a robust marketing strategy – and it shows. Leverage our strategic expertise to deliver a marketing playbook that makes the most of your marketing budget.

Whether you’re planning a VIP dinner for select customers or an annual meeting for all employees, we’ve got you covered. With more than 15 years’ experience planning and executing corporate events, we can assist with everything from concept development to on-site management. 

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