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The four factors that determine your marketing budget

The Four Factors that Determine Your Marketing Budget

While US companies spend an average of 7-8% of annual revenue on marketing, individual company budgets range from 0.5% to more than 20%. To gauge how much your company should be allocating to marketing, use this four-factor formula. 

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How to Define Your Target Market

How to Define Your Target Market

A clear definition of your target market is a critical component of your marketing strategy. It is the who that guides your what, when, where, why, and how.

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How to Create a Marketing Plan

How to Create a Marketing Plan

Creating an effective marketing plan can be a daunting task. Here, we outline the process step by step to make it easy for businesses large and small.

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