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Which Brand Strategy is Best for a Merger or Acquisition?

Which Brand Strategy is Best for a Merger or Acquisition?

70-90% of M&A transactions never achieve the expected results. There are many reasons M&A’s fail, but among controllable factors, executing the wrong brand strategy stands out as one of the easiest to avoid – if you give branding the priority it deserves. 

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Infographic: Which Brand Strategy is Best for Mergers and Acquisitions

70-90% of M&A transactions never achieve the expected results. There are many reasons M&A’s fail, but among controllable factors, executing the wrong brand strategy stands out as one of the easiest to avoid. Read the full blog post on M&A brand strategy here

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